Municipal Culture, Radio, Television and Tourism Bureau:

In 2025, under the correct leadership of the Party Leadership Group of the Bureau and with the guidance and support of the various business divisions within the Bureau, the Baoding Zhili Governor’s Office Museum closely aligned itself with the overarching development trends of Baoding’s cultural and tourism initiatives, seizing the momentum to forge ahead with determination and achieve tangible results in multiple areas of work. In 2025, the Zhili Governor’s Office Museum welcomed 2.19 million visitors, an increase of 9.6% year-on-year, generating total revenue of 24.6 million yuan, up 24% compared to the previous year. Domestically, the museum’s visitor base spanned all provincial-level administrative regions—including Hong Kong, Macao, and Taiwan—while internationally, it attracted tourists from 30 countries, including the United States, the United Kingdom, France, Japan, and South Korea, covering 77 provincial-level or higher administrative regions and 87 cities. This represented an increase of 11 countries, 47 provincial-level administrative regions, and 41 cities compared to 2024, with growth rates exceeding 40% across the board. In 2025, the Zhili Governor’s Office Museum was successively recognized as an Outstanding Tourist Destination by Tongcheng Travel, a Must-Visit Museum in Baoding on the Dianping Must-Play List, and one of the Top 50 Emerging Offline Scenic Spots for QR Code Scanning during the National Day Holiday on Douyin—January 2026. Selected Launched by Xinhuanet “Explore the Magnificent China – 2025 Cultural Tourism Destination” is steadily expanding its influence. The specific work progress is reported as follows:

1. Key Priorities for 2025

(1) Party Building as the Guiding Force: Solidifying the Platform for Integrity Education

First, we will thoroughly implement the study and education on the spirit of the Central Committee’s Eight-Point Provisions. Through a variety of approaches—including Party member meetings, study sessions led by museum leaders, specialized seminars, centralized study sessions, and self‑study by Party members—we organized all Party members to thoroughly study key documents and books such as “Selected Excerpts from Xi Jinping’s Discourses on Strengthening the Party’s Work Style,” “The Outline for Studying Xi Jinping’s Thought on Culture,” and “The Eight-Point Provisions That Changed China,” earnestly grasping the spirit of the Central Committee’s Eight-Point Provisions and their detailed implementation rules. At the same time, our museum invited Comrade Zhao Shengnan, Secretary of the Party Leadership Group of the Bureau, to deliver a Party class here, focusing closely on in-depth study and education centered on fully implementing the spirit of the Central Committee’s Eight-Point Provisions. Drawing on practical work experience and personal insights, he provided a profound interpretation of the core principles underlying the Central Committee’s Eight-Point Provisions. In addition, we organized all Party members and cadres in our museum to visit the Memorial Hall of Chinese Students in France and the Ran Zhuang Underground Tunnel Warfare Memorial Hall, further strengthening Party members’ sense of Party identity and commitment. Second, we must earnestly study the spirit of the Fourth Plenary Session of the 20th Central Committee of the Party. Our museum has invited Comrade Zhao Shengnan, Secretary of the Party Leadership Group and Director of the Bureau, to deliver a briefing on the spirit of the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China, providing clear guidance for our museum’s high‑quality development during the 15th Five‑Year Plan period. Third, engaging in heart-to-heart talks to strengthen organizational cohesion. Comrade Ma Li, Secretary of the Party Branch, took the initiative to seek out… Eight mid-level cadres engaged in heart-to-heart talks to understand the progress of work in each department and office, as well as their future work plans, resolve prominent issues encountered in their work, and proactively address the difficulties employees face in both their professional roles and personal lives. In addition, personalized development plans were formulated for cadres and staff, an internal training system was established, and employees were encouraged to participate in cadre training programs and academic exchange activities, significantly enhancing internal cohesion. Fourth, we will leverage the role of model sites for integrity-based cultural education. Actively leverage the role of Baoding City’s model site for integrity culture education, hosting a total of… 7,600 visits. From March to June, the museum organized study sessions for young cadres, newly promoted cadres, and cadres in key positions from Baoding City.

(2) Building a Strong Foundation for Safety and Solidifying Venue Operations Support

First, we need to improve the emergency response plan. Our museum has engaged provincial-level safety experts to refine our safety documentation and clarify safety responsibilities. In light of various holiday openings, extreme weather conditions, and nighttime operations, we have revised the system of responsibility for safe production and updated our emergency safety plans, ensuring adequate emergency preparedness and strengthening our theoretical foundation. Second, we will improve the dual-control mechanism. Improve our museum’s mechanisms for production safety risk control and hazard management, and always adhere to… The safety production policy of “Safety First, Prevention Primarily, Comprehensive Governance” has been implemented through comprehensive identification and tiered assessment—spanning from individual staff members to departmental offices, and from departmental offices to the entire institution—thereby enhancing all employees’ awareness and capabilities in risk identification and control. This has further solidified the foundation of safety management, effectively elevated the institution’s inherent safety level, and successfully prevented production safety accidents. Three It is to conduct drills on a regular basis. Regular fire drills and fire safety lectures were conducted for all staff members to enhance frontline workers’ awareness of fire safety and to train in-house staff on the proper use of fire safety equipment. Fire safety drills were held throughout the year. Three times, with more than 150 personnel deployed; three sessions of fire safety theory training; and one riot control drill. Fourth, conduct safety inspections to eliminate potential hazards. This year, our museum has welcomed safety inspections from both the provincial and municipal authorities. We conducted four inspections, eliminating eight potential safety hazards within the museum. In collaboration with multiple departments—including the community, the Law Enforcement Bureau, and the Public Security Bureau—we carried out four comprehensive safety inspection campaigns, focusing on key periods such as major holidays. During these inspections, we promptly addressed any identified issues, ensuring that no safety incidents occurred throughout the year and firmly safeguarding the safety red line.

(3) Enhancing Exhibition Quality and Solidifying the Foundations of Cultural Heritage Preservation

First, we will host various types of temporary exhibitions. This year, our museum has created “Qigu Chuan Xin” based on our museum’s unique characteristics. —“Jinshi Trio Art Exhibition,” “Ancient Charm of Government Offices Meets the Fascinating World of Insects — Insect Exhibition,” and various other temporary exhibitions have enriched our museum’s exhibition system. Second, we will carry out cultural relic appraisal work. We have reorganized and re‑registered the museum’s collection of cultural relics, re‑authenticated certain artifacts, and added valuable cultural relics to the collection. 148 items/sets in total, with currently 12 items/sets designated as second‑grade cultural relics and 193 items/sets designated as third‑grade cultural relics. Third, we will promote the digital preservation of cultural relics. . For those already graded Digital preservation and utilization of 57 precious cultural relics in one set are underway; the current plan and budget have been approved, and the next step is to enter the funding application phase.

(4) Empowering through Research and Learning: Building a Distinctive Community Education Brand

Deepen The “Zhili Academy” study-travel brand has developed a model that integrates exhibitions with study tours, hosting 35 diverse study-travel activities with a total of 1,107 participants. First, continue to carry out… “Rare Beasts in the Governor’s Residence” Study Tour. We have developed specific tour routes and scripts tailored for primary school students, enabling more children to learn about the Governor’s Residence. Second, conduct research and study activities in conjunction with exhibitions. In In conjunction with “May 18 International Museum Day” and the exhibition “Passing on the Flame: The Art of the Threefold Bronze and Stone,” students from Hebei University and Baoding Institute of Technology were invited to participate in rubbings and research-based learning activities. In collaboration with the exhibition “Ancient Charm of Government Offices Meets the Fascination of Insects,” children’s research-based learning activities were also organized. Third, integrating study tours with intangible cultural heritage. We have combined rubbings, textiles, and lacquerware to launch public-interest research and learning activities. During important festivals such as the Spring Festival and International Women’s Day, we have paired these traditional crafts with intangible cultural heritage practices like paper cutting, tie-dyeing, and brewing to offer distinctive research and learning programs such as “Timeless Rubbings: A Treasure Hunt for Intangible Heritage.” Fourth, volunteer activities are diverse. During important milestones such as National Day and Labor Day, we recruit university student volunteers to participate in the museum’s cultural relic preservation efforts. This year, the number of university student volunteer participations has exceeded… A total of 2,000 participants contributed over 8,000 hours of volunteer service. A total of five people took part in the Little Docent Volunteer Program and the Silver-Age Docent Volunteer Program, with 20 events held during key periods such as holidays, serving more than 1,000 visitors.

(5) Mutual Learning Between Culture and Tourism: Building Bridges for Cultural Exchange

First, establish a cultural alliance for ancient government offices. Initiated and organized by our museum, including the Nanyang Prefectural Office, the General’s Office, the Neixiang County Government Office, and more. A cultural alliance for ancient yamen sites has been established through the joint efforts of 14 renowned domestic cultural and museum institutions, academic organizations from universities, and other stakeholders. This alliance has successfully created a cross‑regional, multi‑dimensional exchange platform, opening up a new starting point for the preservation and inheritance of ancient yamen culture. The alliance will focus on building a core hub for research and exchange, a collaborative platform for resource sharing, and an important bridge for heritage transmission and outreach, thereby driving the sustained development of yamen culture. Second, promote the cross-provincial dissemination of exhibitions. Promote mutual cultural exchange between Anhui and Hebei, export the “Special Exhibition on Fang Guancheng, Governor-General of Zhili” to Tongcheng, Anhui, and introduce the “Elegant Melodies of the Wen School.” A Hidden Gem of Calligraphy and Ink The “Exhibition of Reproductions of Calligraphy and Paintings by Famous Figures of the Ming and Qing Dynasties” has opened to the public. Third, carry out “Walking Museum” event. “The Historical Evolution of the Zhili Governor’s Office Exhibition,” “The Exhibition on Fang Guancheng, Governor of Zhili,” and “The Ancient Government Offices Cultural Alliance Exhibition” have been held at Baoding Institute of Technology and the Central China Police College, under the theme “Drawing Lessons from History, Upholding Integrity and a Pure Heart.” The “Exhibition on Qing Dynasty Integrity Culture at the Zhili Governor’s Office” has come to China University of Political Science and Law, fostering a deep resonance between traditional integrity culture and contemporary rule-of-law education. Fourth, conduct exchanges and learning. In April 2025, Comrade Ma Li, representing the Hebei Provincial Museum, traveled to Anhui to participate in the Inter-Provincial Museum Exchange and Training Program among the Five Central Plains Provinces. In April, our museum organized staff members to visit Jiangxi, Hunan, Jiangsu, Zhejiang, and other regions to study and learn from their advanced practices in research, education, and cultural and creative products. In May, Deputy Directors Zhen Guoqian and Shi Yuqian led groups of docents on visits to cutting‑edge institutions in Jiangsu, Henan, and other provinces, where they gained valuable insights into best practices in interpretation and presentation, significantly enhancing their interpretive skills. In November, Li Chenxing, a staff member of our museum, attended a training program on cultural and creative product development in Beijing. Also in November, Comrade Ma Li delivered a lecture at Baoding College, raising awareness among university students about the preservation and revitalization of the historic architecture of the Zhili Governor-General’s Office. Led by Ma Li in November Responsible for Comrades responsible for publicity and explanation went to Tangshan to study. It has clarified the historical trajectory of the establishment of modern industries by the Governor-General of Zhili, broadening the knowledge base of tour guides.

(6) Multi‑dimensional Promotion: Building a Cultural Dissemination Matrix

First, we will intensify publicity through new media. On the Douyin platform, our museum has published a total of videos this year. 152 posts, 59 live streams, with an average of 3,000 viewers per stream. Two. It’s television media promotion. In January 2025, Beijing TV will head to the Zhili Governor’s Office to film “Let’s Go, Hebei!”; CCTV’s “Hundred Forums” will conduct filming at the Governor’s Office; in February, Beijing TV will return to the Zhili Governor’s Office to record the program “Peach Blossom Paradise.” In June, CCTV’s “Home in the Distance” and “The Capital Region: A City of a Hundred Museums” featured our museum in their reports. In November, Hebei TV’s “A Date That Captivates the City” covered the Governor’s Office. Three… It is newspaper and online publicity. In June, China Education Network published a special report on the 300th anniversary of the establishment of the Zhili Governor-General’s Office and the nationwide AI scriptwriting initiative involving 300 universities. The event attracted participation from 321 institutions across the country, including Tsinghua University and Peking University, resulting in the selection of 138 outstanding works. In 2025, multiple media outlets—including Hebei Daily, Baoding Evening News, Baoding Daily, and China National Radio’s “News in Progress”—reported on the Zhili Governor-General’s Office’s study tours, cultural and creative product development, museum construction, young docent program, and volunteer services, totaling seven coverage instances. Publications such as Hebei Economic Daily and Party History & Culture Collection Magazine featured dedicated articles on the Zhili Governor-General’s Office’s Party building efforts, digital applications, and educational outreach activities. Furthermore, 60 media organizations—including CCTV.com, China National Radio Online, and Phoenix News—provided extensive coverage and promotion of the cultural alliance events hosted by our museum at the Ancient Yamen Complex. Fourth, it helped Baoding be elected as an International Garden City. In November, Baoding was awarded the Gold Award in Category E for “International Garden City” as well as a Special Gold Award for Art and Cultural Heritage. As a landmark building in Baoding, our museum served as the filming location for part of the competition video.

(7) Revitalize and leverage existing resources to promote coordinated industrial development.

First, create immersive nighttime tourism experiences. Continuously launch The “Drama • Baoding: Encountering the Governor-General” series of situational dramas has undergone a thorough script revision. In line with the guiding principles set forth by bureau leaders, nighttime lighting installations have been added, and the plot has been enriched with Baoding’s distinctive cultural elements. Visitors are now invited to participate in role-playing as NPC characters, significantly enhancing the immersive viewing experience. As a result, the number of on-site spectators has risen from an average of around 160 per day in 2024 to approximately 300, representing a year-on-year increase of 87%. Second, cultural and creative products are deeply popular. 。 In 2025, our museum developed a diverse range of cultural and creative products, covering ice cream, coffee, specialty refrigerator magnets, and many other categories spanning food, beverages, and entertainment. These items have been deeply loved by visitors, with many foreign tourists even returning to purchase them again after going home. Cultural and creative revenue reached a new high, totaling 5.2 million yuan for the year, representing a year-on-year increase of 23%. Third, we will collaborate with universities to host cultural and creative competitions. . Jointly launched with Baoding Institute of Technology The “Yazhu Has Courtesy” Cultural and Creative Competition received a total of 158 cultural and creative products. Four winners were awarded first prize, five received second prize, ten won third prize, and 43 were honored with an excellence award. The cultural and creative products were showcased and sold on-site, successfully translating creative ideas into tangible outcomes.

(8) Enhance Service Quality and Establish Industry Service Benchmarks

First is the explanation of service enhancement. Our museum regularly organizes training sessions for docents and arranges for them to visit and learn from leading museums, resulting in a significant improvement in their讲解 skills and enabling them to successfully carry out various major reception tasks. Among them is docent Liang Shicong. In August 2025, at the “Mountains and Rivers Imprinted in Our Hearts, Forging Ahead with Steadfast Resolve – The 3rd Jinji Luoyu Four-Province Revolutionary Relics Storytelling and Promotion Event,” the site was awarded an Excellence Award, while the Zhili Governor-General’s Office received the Outstanding Organization Award. In October 2025, it was recognized as a “Five-Star Red Tourism Guide” in Hebei Province and included in Hebei Province’s key talent development program. In July 2025, tour guide Liu Lin won third prize in the Hebei Province Cultural and Tourism Industry (Study-Travel Tourism Instructor) Vocational Skills Competition. Second, we will optimize convenience measures. During peak tourist seasons on holidays, free tickets are distributed to visitors every day. 2,000 bottles of mineral water were distributed, raincoats were offered free of charge to visitors on rainy days, the Lei Feng Service Station was stocked with a variety of first-aid medications, the scenic area extended its opening hours, and the eligible group for free admission was expanded from originally offering free access only to Hebei residents aged 60 and above to all senior citizens aged 60 and above nationwide. The space along the West Road was fully utilized to add rest facilities such as benches encircling ancient trees and stone seats. To enhance visitor comfort, air conditioning was installed in the exhibition halls along the West Road, significantly boosting visitor satisfaction and resulting in a 76% year-on-year decrease in visitor complaints. At the same time, the restroom facilities within the museum and their surrounding environment were upgraded, and additional directional signs and visitor maps were added throughout the museum, making it even more convenient for tourists to explore.

II. Major Existing Issues

(1) There is still room for improvement in establishing systems and regulations.

In terms of financial systems, budget preparation lacks sufficient granularity, and revenue and expenditure accounting as well as asset management are not standardized enough. Regarding human resources, talent development and incentive mechanisms are incomplete, and volunteer management lacks standardized procedures. On the front of daily management systems, processes such as venue operations and business approvals are not clear enough, the interdepartmental coordination mechanism is underdeveloped, and some policies and regulations lag behind the evolving trends in culture and tourism.

(2) Security measures still need to be improved.

The overall security level is insufficient and lacks… An integrated smart platform for cultural relic protection, venue management, and visitor flow control—security facilities still need to be upgraded.

(3) Public awareness campaigns need to be improved.

The promotional content tends to focus on superficial introductions to exhibitions and events, lacking in-depth exploration of the historical and cultural significance behind the cultural relics, and thus failing to fully meet audiences’ need for in-depth cultural knowledge.

(4) Service levels still need to be improved.

Work discipline needs to be strengthened, and the management system for staff is not yet fully refined, leading to issues such as poor handover between shifts and occasional instances of staff leaving their posts without authorization. The standardization of front‑office services is insufficient, with some staff exhibiting weak service awareness and problems such as a rigid attitude, unprofessional responses, and a lack of proactive service, all of which negatively impact the visitor experience.

(5) Cultural exchanges still need to be enhanced.

First, cross‑regional exchanges lack depth; after the establishment of the Ancient Government Office Cultural Alliance, no regular communication mechanism has been put in place, and activities have been limited to… 1. There have been few substantive outcomes from inter-provincial exhibition collaborations, such as academic seminars and resource sharing; second, the forms of exchange remain relatively limited, primarily consisting of “going out” and “bringing in” exhibitions, lacking diversified cooperation models like joint research and study programs or co‑creation of cultural initiatives. Cooperation with universities has so far been confined to the level of event hosting, without establishing long‑term cooperative mechanisms.

(6) Brand building still needs to be improved.

In terms of cultural and creative products A culture with broad influence has not yet taken shape. The IP image, cultural and creative products, and promotional activities lack a unified visual identity, resulting in low brand recognition. The research and study brand of Zhili Academy lacks sufficient influence.

3. 2026 Work Plan

(1) Improve the institutional framework and strengthen the foundation for standardized management.

Improve the financial system, refine budget preparation, and enhance revenue and expenditure accounting as well as asset management. Strengthen talent management and incentive mechanisms, increase training efforts for staff, and improve volunteer management standards. Establish and refine personnel management systems, and enforce strict day‑to‑day management practices.

(2) Strengthen Security Defenses and Enhance the Effectiveness of Intelligent Prevention and Control

Implement the Security Enhancement Project for the Zhili Governor’s Office, improving the video surveillance system, intrusion and emergency alarm system, access control system, electronic patrol system, emergency broadcast system, signal transmission system, and power supply and lightning protection grounding system, thereby establishing both comprehensive, layered defense and localized, layered defense systems. Strengthen routine drills and training to ensure full staff participation, enhance overall security awareness, prevent any issues from arising, and achieve dynamic zeroing of safety hazards.

(3) Upgrade the promotional matrix and expand the brand’s reach.

Collaborate with Xinhuanet and others. In 2026, we will deepen our promotional and outreach efforts through a variety of communication channels, including live‑streaming interactions, full‑network exhibitions, and in‑depth thematic showcases, to further enhance the quality of our services. We will strengthen our new media presence by increasing the number of live streams on platforms such as Douyin, thereby expanding our reach and influence. By aligning our activities with key milestones, we will launch social research and study tours, building the Governor‑General’s Office brand across programs focused on research, service, and guided tours, and further promoting the dissemination of Zhili culture.

(4) Optimize the service system and establish an industry service benchmark.

For Ticket agents, fare inspectors, tour guides, staff at the Lei Feng Service Stations, security personnel, and cleaning staff, among others. Organize training sessions on a regular basis, improve management systems, and focus on enhancing service quality. Strengthen interpreter training by providing professional development and capability enhancement programs for interpreters, while leveraging the mentoring role of outstanding interpreters to elevate the overall quality of interpretation. Optimize complaint handling procedures by addressing complaints as soon as they are received, with a strong focus on enhancing visitor satisfaction.

(5) Deepen cultural exchanges and expand the scope of cooperation.

First, we will convene the inaugural academic annual conference of the Ancient Government Office Alliance. Summarize the achievements of the alliance since its establishment, clarify the annual development roadmap, and build consensus on future growth; launch key projects, release joint research topics and cultural & creative development plans, and other collaborative initiatives, while welcoming new members to strengthen the alliance’s capabilities. Two It is joint. Create an exhibition. Joint The Tongcheng Museum in Anhui Province has curated the original exhibition “Anhui People Walking Through Zhili.” Wait. More than 10 temporary exhibitions , fostering cross‑domain cultural exchange IP 。 Third, strengthen horizontal collaborations with universities. Strengthen horizontal collaborations with universities such as Renmin University of China, China University of Political Science and Law, Hebei University, and Baoding College, and invite university professors and expert scholars to deliver regular lectures at our museum to enhance the overall competence of our staff. Fourth, publish the monograph “The Former Residence and Ancestral Hall of the Governor-General of Zhili.” Conduct on-site research into the Governor’s life, his former residence, ancestral temple, and memorial hall, delving deeply into their underlying significance. Compile The Ancestral Hall of the Governor-General of Zhili.

(6) Develop a high‑quality exhibition system and enhance the effectiveness of cultural relic protection.

First, we will launch the upgrade and renovation of the “All Under Heaven Government Offices” exhibition. 。 Optimize exhibition content, display formats, and interactive experiences to enhance the cultural outreach of exhibitions and their appeal to audiences. Second, Introduce high‑quality exhibitions. Break through the boundaries of venue resources, leverage the city museum’s facilities, jointly introduce high‑quality exhibitions from across the country, collaboratively develop benchmark exhibition projects, and expand the scope and impact of exhibitions. Third, we will launch projects for the digital preservation and utilization of cultural relics. Accelerate the application for funding, launch digital preservation and utilization projects for cultural relics, and intensify efforts in the digital preservation and utilization of cultural relics.

2026 , Our museum We will take high‑quality development as our goal and closely focus on… “Cultural Heritage, Brand Upgrading, Service Enhancement, and Innovation-Driven Development” as the main theme, we will coordinate and advance Party building leadership, security upgrades, expanded outreach through publicity, service optimization, brand development, exhibition quality enhancement, and institutional improvement. Wait. Key Tasks ， Unite our hearts and pool our strengths, forge ahead with determination, and continuously improve. Office of the Governor-General of Zhili its cultural influence, public service capabilities, and brand competitiveness, and make new and greater contributions to promoting the high‑quality development of Baoding’s cultural and tourism industries!

                        January 30, 2026